How Virgin Media could save customers money instead of increasing prices

Virgin media have just announced a price increase from February of 7%, this is way above the 2.2% inflation rate in the UK. I am not a Virgin Media customer and have no intention of becoming one, mainly because they are expensive and the people I know who use them do not recommend them.

They could however save a ton of money by not sending out massive promotional packs in A4 size envelopes packed with information that goes straight in the bin. I would have thought a company like Virgin would have been more innovative with how it does its marketing rather than sending huge amounts of junk mail. Come on Virgin and do something new to attract customers.

How is Twitter going to make money to justify its high share price

Twitter went public the other day with is price gaining just over 72% on the first day, the second it dropped about 7%, but is still 50 times the value of its sales. That means that Twitter has to have huge growth and increase in sales to justify this current share price, or what will most likely happen in the sorter term is the share price will fall, leaving some investors out of pocket.

Twitter should look at how it can increase turnover and usage, to justify the share value. A lot of people I know have tried twitter and have not got on with it and don't understand it, I can see there point of view and I only use twitter to tweet articles that I like. Maybe they need to promote twitter and make people realise it is not just for following people you know and minor celebs, but could be for following music bands or companies that give useful information. On that point I do find the problem with twitter is the amount of rubbish tweets that appear, maybe there should be a way to filter out tweets and only receive tweets other users have found useful by a rating method.

It will be interesting to see what happens over the next few years with how twitter changes to make money and whether people will keep using it.