Wednesday, 13 November 2013

How Virgin Media could save customers money instead of increasing prices

Virgin media have just announced a price increase from February of 7%, this is way above the 2.2% inflation rate in the UK. I am not a Virgin Media customer and have no intention of becoming one, mainly because they are expensive and the people I know who use them do not recommend them.

They could however save a ton of money by not sending out massive promotional packs in A4 size envelopes packed with information that goes straight in the bin. I would have thought a company like Virgin would have been more innovative with how it does its marketing rather than sending huge amounts of junk mail. Come on Virgin and do something new to attract customers.

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